It’s not only the logo that a company is recognizable for. There are many other factors to consider while establishing a brand identity. One of the most important factors is the company’s interior design. Interior design highly influences a company to create its brand identity. When customers or clients have a better experience at a physical store or office, the brand identity increases immensely. So, there is no way to deny that a brand identity is influenced by its interior design.
Why Consistency is Important in Interior Design?
Maintaining consistency between product, service, and interior design is extremely important. Even a small detail of your business can evoke your client’s mind. For example- you own a retail store where products are colorful. If you apply colorful paint on the wall, ceilings, and flooring then the place would look farrago. Using white or light colors in the interior will help to highlight the colorful products. Standard lighting, flooring, and layout can make your office recognizable at a glance to your customers or new visitors. A professional interior designer knows how to use these elements to create an emotional attachment with clientele. Consistency is the key to creating an identical interior. So, to maintain consistency, take help from experts.
How to Create a Successful Design that Ensures Brand Identity?
When designing an office interior, hiring a professional interior company is a great choice as they can create a brand image through their analytical work. From drawing the interior by keeping eye on every detail, and 3D rendering to product selection. They would select the best furniture, color, and decoration style that can represent the brand and influence the brand identity. Overall, a professional interior design company can transform a cluttered, obscure space into a well-organized space with a brand identity. For example- If we placed a beautiful mannequin with a designer dress in it, at the entrance of a buying house company office, one can easily be understood that this is a fashion industry office.
Why Incorporating the Brand into Interior Design is Important?
An impressive and well-branded office interior can strengthen the relationship or connection with the employees and clients. Interior design is a medium to create a brand image that works as a visual communication form with people. An office can stand out in the crowd because of its interior design and show how much unique it is compared to its competitors. When you hire a professional interior design company to design your office interior, explain to them how you want to make your customer/ clients feel and they would make the space exactly the same! Designing an exceptional interior can give your customers and employees an amazing experience that your brand will make a significant place in their minds.
Interior design can represent a company’s mission and vision. A company can represent its mission, vision, and goal to the customers, clients, and employees through its interior design. So the interior of the office should be updated thoroughly based on time and trends even if the company’s main goal does not change.
However, whether a business provides a service or product, its interior should reflect the business identity. For instance, when someone enters a buying house office, they see different fabrics are hanged on walls with different styles. Which gives a sense that it is a buying house company. A successful interior can be called when the interior reflects its brand identity. An office that can create a brand image is easily memorizable and recognizable by people.
Branded interiors can generate more revenue than other companies. Clients are more likely to pay a good amount of money when they see the interior is related to the products and services and maintain a standard.
A company’s overall success can be achieved by its brand identity and customer experience. Which can be found in a well-designed office interior. When a client has past good experiences, memories, relationships, and expectation with a brand, this is what influence them to choose a company over another and it can be only chosen by the company’s interior and its memorable experience. And interior design can influence all these factors and attract new customers while impressing current customers at a time.
How does Make Sure the Interior Design Reflects and Influences Brand identity?
An effective way to design a successful interior is to make a list of the prospective office interior’s mission and vision. For example- first think about “what is your company about” and then think, “what makes your company different from competitors”. This is how to make some questions about the company to clarify its identity. Then based on the information, a professional architect will be able to design a space that is not only aesthetic but also represent the brand identity via the interior. A professional architect with knowledge and experience can create an influential interior design.
Elements of Interior Design that Contribute to Brand Identity
Office Furniture: Office furniture is a part of the interior. It plays a huge role in creating brand identity. Maintaining the same pattern, style, and color consistency in every store or office of a company is the way to create a brand identity through furniture. Finding accurate furniture design that would suit a company or business might not be easy. The easiest way is to go to a custom furniture manufacturer company, so that, they could hear out your requirements and design furniture that suits your business.
Interior Design Style: Interior style matters in creating a company’s brand identity. It should highlight your company’s uniqueness. There are a lot of interior styles to choose from. But choosing a style based on the company’s product/service, and activity is a wise choice. It would make the business more recognizable to visitors. Consulting with a professional interior firm will make this easy to decide which style will suit the most.
Interior Color: Selecting the right color for the interior is very crucial. The interior color enhances the overall space and helps to create a brand identity. For example- if you want to feel your office to visitors or employees environment-friendly office, you can use green color. If you want to make it look elegant then black and white color is a good choice. Selecting a color based on the logo is also fine. The best step is to consult with an interior design company before taking any action. As designing interior cost money, to make it more effective and infallible, consulting with any interior firm that has experience in this field is the best decision. It would also save money & time.
Creating an office interior design that can influence brand identity is achievable with the help of professional architects, especially with a professional interior team. A team will guide in every step from making an initial goal to design, furniture selection, and color selection to execute the work.